Building an Exceptional Personal Brand
It has never been more important than it is right now!
The world is full of 'influencers' – many of whom don't really have influence over much at all. While social media has a big role to play in building and nurturing your personal brand, it's only one piece of the puzzle. You need to think broadly about the kind of brand you want to create and the steps you need to take to build it.
TEN KEY STEPS TO BUILD AN EXCEPTIONAL PERSONAL BRAND
Here are ten steps you should be taking, right now, to build a personal brand that will resonate and that you will always be proud of.
The investment you make in establishing, growing, and nurturing your personal brand isn't a one-time thing. You're going to invest every hour, every day, every week, every month, every year. Building a great personal brand never stops, but hopefully it gets easier with time.Steve Wiesner, pelotonRPM
SOME EXTRA HOMEWORK
Ok, so here’s the deal. I read a lot of blogs and subscribe to a long list of newsletters. I also listen to a ton of podcasts while I’m trail running here in SoCal. Here are two people I follow, read, and listen to all the time who often focus on personal branding, marketing, and professional growth-related topics.
Well, you’ve seen our Live Online Class, so you know that I’m a big fan of Seth Godin. In my view, Seth is a master of all things marketing and has really great perspective on a broad range of issues. He’s one of the most respected people out there when it comes to branding-related topics. He has published A TON of great books (many of which I have read), including Purple Cow: Transform Your Business By Being Remarkable, This is Marketing: You Can’t Be Seen Until You Learn to See, and All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World, among countless others. His books aren’t focused specifically on personal branding, but many of the lessons are universal. He’s also got a great blog / daily newsletter and a podcast called Akimbo. He puts out a tremendous amount of excellent content that I would strongly recommend.
Scott Galloway is a professor of marketing at NYU where he teaches, among other things, brand strategy. He delivers some incredible nuggets on branding, how we should engage and interact with others, and how younger professionals should position themselves for success in their careers. He co-hosts the Pivot podcast with Kara Swisher, has his own podcast called the Prof G. Show, and publishes some great articles on his personal website. As you’ll see, he spends a lot of time on tech as well, but it’s certainly not his sole focus. He’s provocative, brash, sometimes wrong, and can certainly be annoying at times, but he’s also entertaining, wicked smart, insightful, and has solid perspectives on many, many fronts. It’s definitely worth checking him out. I’m a big fan and listen to him multiple times each and every week.