MAXIMIZING THE VALUE OF YOUR PERSONAL BRAND
Building & Cultivating Your Personal and Corporate Brand in Today's Noisy World
A wise investor once told us that building a brand is more difficult than building a business, and he was absolutely right. In today’s chaotic world, building and cultivating your brand has never been more important. A strong brand should define everything you do as a professional. And this part is critically important – your personal brand needs to shine internally and externally. This dynamic, live, online session will provide you with insight on how to build a brand that will last and communicate in a way that represents yourself, and Colliers, as effectively as possible in the marketplace.
Introducing pelotonRPM, our services, our relationship with Colliers, and providing a high level overview of the day's session.
What does the word "brand" actually mean? There is a surprising amount of confusion. We will also explain the difference between brand and reputation – and there is a very important distinction. It's tough to build a brand if you're not clear on what the word actually means! We'll lay it out for the members of your team.
We'll explain why it's critically important that the members of your team think about brand in the morning, noon, and night. We will discuss why their professional brand matters internally and why it (along with the Colliers brand) can shape client behavior as well. It is shocking how little people take brand into consideration in their regular day-to-day. We'll help change that perspective!
Building a brand entails a wide variety of approaches, including (among many other things) the way you dress, the way you speak and present yourself, the way you set up your environment (if virtual), who you strive to associate with, and last (but certainly not least), your values and what you believe. Your team needs to understand how their personal mission statement can impact a client's perspective on their value as a trusted advisor.
We will touch upon a number of topics, including setting an objective, building a branding plan, cultivating trust and expertise, creating a sense of exclusivity, weaving a personal brand into a compelling narrative (storytellling matters!), and building their presence through networking, social media, and live video.
We will maintain an active chat throughout the session and will engage in Q&A throughout. We will also incorporate surveys and some other tools to drive engagement throughout the session.
We will deliver a quick summation of the session and discuss additional content and instruction your team should be considering around building a strong personal and corporate brand.
…The skills developed through the lessons and coaching are really beneficial to everyone. Steve’s classes are high energy, and it was clear to us that our team was very engaged and got a lot out of their session. It was full of great ideas and gave them a bunch of tips and tricks that can really help develop their selling skills…
BECOMING AN OUTSTANDING OMNI-CHANNEL SELLER
The way we communicate with each other has fundamentally (and permanently) changed over the past 24 months. Don't fight it, embrace it!
Humans are creatures of habit. We hold on to what we are used to. There’s a science to it. Unfortunately, technology works on its own schedule and we’re in the midst of the greatest wave of new technology we’ve ever experienced. We can ride the wave or get swamped – that’s not much of a choice! To be effective in today’s marketplace, we need to be great at messaging (emails, texting, etc.), terrific on the phone, outstanding on live video, and able to own the room when meeting face-to-face. We’ll give you tips and tricks to help on all fronts.
Introducing pelotonRPM, our services, our relationship with Colliers, and providing a high level overview of the day's session.
There once was a time when we engaged clients through meetings and snail mail. Now, it's all about messaging, phone calls, live video, and periodic in-person meetings. We need to strike the right balance between each of the 'four cornerstones' to make sure we are maximizing our impact with our prospects and clients.
Being effective with an omni-channel client communication strategy is complicated stuff! We will explain the importance of a thoughtful outreach strategy and execution plan. We will also discuss the importance of utilizing technology when it comes to implementing a consistent and productive omni-channel outreach program.
Email has become a staple of our client outreach strategy over the past twenty years, but it's arguably less effective than ever. This part of the program will discuss how email needs to be combined with other forms of messaging (texting, Slack, LinkedIn, etc.) if you want to grab mind share with your prospects and clients. We will provide tips to maximize the effectiveness of each approach.
Some times picking up the phone is the best strategy out there, and it's not even close! That said, it's more important than ever to use the phone to great effect. We will discuss when a phone call is the best approach (time sensitivity, situational, impact) to use to engage with a prospect or client. We will also explain our view that 'warm calls' can work as part of a broader outreach strategy.
Love it or hate it, live video is going to be part of our sales motion for good. It saves time, it's cost-effective, and it has been proven to drive better outcomes. And the conventional wisdom of 'you can't build relationships with video' are patently false. We'll explain why live video is critical to your success and discuss a wide range of things you need to know to be more effective than the competition.
Let's be clear. The better you are at what you do, the stronger your value proposition, the less important it is to meet face-to-face. Focus on delivering exceptional outcomes to your clients and the rest will take care of itself. That said, there is always a place for face-to-face! When you do meet face-to-face, make it an event! We'll discuss how best to incorporate face-to-face meetings into your sales motion.
We will deliver a quick summation of the session and discuss additional content and instruction your team should be considering as it relates to building and executing a successful omni-channel selling strategy.