LIVE ONLINE CLASS – PROFESSIONAL DEVELOPMENT SERIES
MAXIMIZING THE VALUE OF YOUR PERSONAL BRAND
Building & Cultivating Your Personal and Corporate Brand in Today's Noisy World
A wise executive once told us that building a brand is much more difficult than building a business, and he was absolutely right. In today’s noisy world, building and cultivating your personal brand has never been more important. A strong personal brand should define everything you do as a professional. And this part is critically important – your personal brand needs to shine internally and externally. This dynamic, live, online session will provide you with insight on how to build a personal brand that will last and communicate in a way that represents yourself, and your company, as effectively as possible in the marketplace.
DURATION: 60 MINUTES
FORMAT: LIVESTREAM DELIVERED VIA ZOOM
RECORDING AVAILABLE: YES
INSTRUCTOR: STEVE WIESNER
Steve’s classes are high energy, and it was clear to us that our team was very engaged and got a lot out of their session. It was full of great ideas and gave them a bunch of tips and tricks.
AGENDA FOR THE CLASS
We deliver a ton of valuable content in this 60-minute session. We also make ourselves available for office hours if any of your team members want to join and ask additional questions.
We will explain how a company's brand is simply the sum total of the personal brands of each member of the team. We help our learners understand that their goal should always be to enhance their personal brand and the company's brand during every single interaction.
What does the word "brand" actually mean? There is a surprising amount of confusion. We will define the term and explain the important differences between personal brand and reputation – and there is a very important distinction. It's tough to build a brand if you're not clear about what it actually is! We'll lay it out for the members of your team.
We'll explain why it's critically important that the members of your team think about their personal brand in the morning, afternoon, and night. We will discuss why their professional brand matters internally and why it can shape client behavior as well. It is shocking how little people take their brand into consideration in their regular day-to-day. We'll help change that perspective!
We explain, in detail, the ten steps that each of your team members should be taking right now to build, grow, and nurture an exceptional personal brand. This is more than just a top ten list. We dive into great detail for each, including very specific examples and action items that they can be taking in their day-to-day.
We will maintain an active chat throughout the session and will try to engage in Q&A throughout. We will also incorporate surveys and some other tools to drive engagement throughout the session.
We will deliver a quick summation of the session and discuss additional content and instruction your team should be considering around building a strong personal and corporate brand.